Superior Conflict Management

“Ad-block” is a word heard more and more these days. Its massive adoption, incorporating ad-filters and data-tracking, has been disrupting the online ad world for years. However, the gravity of usage and its implications for advertisers grows larger every day and is threatening to change the way they do business.
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The main difference between Mass and others is in the way Mass handles the inescapable conflicts created by ad-blocking. There is a handful of business segments with hundreds of large multinational companies. The real-time bidding framework in the online advertising business is remarkably complex. There are dozens of linkage points where money/service flows have a long history of evolving relations.

So far, many ad-blocking businesses choose the simplest path—just ignoring the existing ecosystem. They would cut off some portion of an audience from the regular marketplace, seize its attention, and impose their way of doing things as a rule. Here are some examples of these “rules” and the forms they can take:

  1. AdBlock: Ignores the advertisement world completely and relies on user donations
  2. Brave: Unlawfully replaces existing ads with their own. 

Somewhere in between these extremes, other ad-blocking businesses follow a less marginal trail and practice a spot cooperation with certain ad-networks. We consider that as a vague and deficient strategy as well.

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Source: http://www.lumapartners.com/lumascapes/display-ad-tech-lumascape/

Look at the diagram above. These is a myriad of agents involved in the morally questionable business of exploiting user data. Can an outsider possibly build new junctions on all the business borders you see in this image? We strongly doubt it! Thus, this obvious hopelessness results in a commonly taken defamiliarization approach in the ad-blocking business.

Mass Network also admits that an ad-blocking business can not manage to install its agents into all the important interconnecting points in the RTB world over-night. Think of it as of jungle inhabited by many species interlocked into a complex food chain. Consumer’s attention is the food and ad inventory is the oxygen for those living in this pyramid. All known attempts of meddling with the ecosystem lead to an ecological catastrophe.

Mass offers a sane and reasonable solution to this problem, however. We do not ignore the jungle; we do not introduce new species to the jungle; we stay in the jungle but package food into various plastics and supply various oxygen-dependent ferments that can dissolve our plastics using strict chemical laws.

Plastic, in this analogy, is Mass data-protection. Ferments are the Mass Coin proprietary Blockchain-based crypto-currency that is to be presented to a number of independent market makers operating on several crypto-exchanges.

Mass: Money Makes all the Difference

While our competitors use, “We’re paying our customers” as a purely marketing-based gimmick. Mass introduces the money aspect in a much more comprehensive, scientific way. Mass money is not just used to placate a consumer with micro-payments for browsing; it is meant to serve as a circulation system for all participants, including dozens of business segments in the RTB framework. Mass Coin allows protected-by-Mass consumers to participate in the existing advertising framework to any extent they wish with any customization they are willing to apply.

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Of course, advertising players from any business segment will need to purchase Mass Coins to include Mass-protected consumers in their targeting streams. It is the ad industry’s problem that ad-blockers deny revenue from the rapidly emerging demographic that is “ad-blocker users”.

Such is life when one lets a situation devolve into such poor conditions. Thankfully, this is yet another aspect of the legacy-world that cryptocurrency can improve.

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